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The Secret of Ferrari Financial Services' Dream Optimizers

The Maranello Motors showroom is bustling with activity. Also present is Marco Kull, a consultant at Ferrari Financial Services for nine years. His job is to optimize dreams. He explains what this means.

In Marco's job, contrary to the famous saying, money is also discussed. But he primarily talks to clients about Ferrari, their cars, desires, and emotions. It's less about fulfilling dreams. The clients are financially independent and don't need Ferrari Financial Services as a "bank." Marco Kull deals with successful businesspeople who are driven by a personal passion for Ferrari. If this passion can be optimized for investment, all the better! Kull is all about supporting his clients' long-term Ferrari journey with special services. He often accompanies clients over many years, as they often don't just stick with one vehicle and their needs change dynamically. In his consulting role, he functions as a "dream optimizer," which is an unusual job title.

As an example of optimization, Marco Kull reports on a T-car lease that a new customer signed while waiting for his Ferrari 296 GTS. Until delivery, he will be provided with a Portofino M from Maranello Motors' current inventory under a leasing agreement. Marco is convinced that the customer would agree that his Ferrari dream has been optimized.

This leasing option is far from familiar to everyone. The T-Car is the reserve car in Formula 1, giving this special leasing program its name. Thanks to the close collaboration with the Ferrari dealer, customers can drive the vehicle for as long as it suits them. In the case outlined by Kull, that's until the new 296 GTS is available. The advantage of T-Car leasing is that it offers customers the greatest possible flexibility in handling the leasing contract. Customers benefit regardless of how they handle the leasing. In addition to the flexibility regarding return, Maranello Motors finds a new buyer for the returned vehicle.

Ferrari Financial Services is primarily known for its complete financing solutions and insurance services. Ideally, Marco Kull will be involved early in the purchasing process. Together with the sales consultants from Maranello Motors, a customized strategy is developed, depending on whether the customer intends to stick with one Ferrari or build multiple cars or even a collection in the near or distant future. For commercial contracts, they recommend that customers consult their tax advisor. Incidentally, all models are included, including tailor-made models, special editions, and even racing cars.

"In some cases, a cash purchase is appropriate when purchasing a vehicle, while in other cases, tying up cash may not be the wisest solution, despite high interest rates," explains Kull. That's why customers rely on Ferrari Financial Service as an independent financing partner who, unlike their bank, handles their private and business investments.

The focus is on service, which is characterized above all by discreet and trusting cooperation.

Financing a vehicle with Ferrari Financial Service offers numerous advantages. If the Ferrari is sold at a later date, the vehicle remains attractive to commercial customers and potential foreign buyers thanks to the deductible VAT, leading to a faster and more favorable resale. It also keeps the value of the vehicles stable, which Marco Kull highlights as another advantage of the collaboration.

With a wink, Marco Kull concludes the insight into the world of financial services by saying that “Ferrari Financial Services is the seemingly most rational part of the Ferrari world.” However, there are numerous advantages for customers that optimize the Ferrari dream in the long term.